The Action Score can be found in the contact profile for each contact in your ClickFunnels account if you are a Etison Full Suite ($297/mo) subscriber.
On this contact profile you will see the Action Score in the top right corner.
The Action Score can be anything from 1-100. In the example above, the score is 45.
25 points are available for each of the four categories:
- Monetary (Value)
Our proprietary algorithm grades contacts on each category.
Recency (Worth a potential 25pts)
In the Recency category, the contact is graded on how recently he or she has opted in to your pages, purchased products, or even viewed any of your pages.
Frequency (Worth a potential 25pts)
In the Frequency category, the contact is graded on how often contacts he or she is opting in to your pages, purchasing products, or even viewing any of your pages.
Monetary or Value (Worth a potential 25pts)
In the Monetary or Value category, the contact is graded on the value of everything he or she has ever purchased from you in ClickFunnels, relative to other the contacts in your account.
Social (Worth a potential 25pts)
In the Social category, the contact is graded on the total number of social profiles he or she has.
In the example above, the contact has an Action Score of 45 points with 100% Social and 1% Value and 77% Recency and 1% Frequency.
The formula for calculating this Action Score would look something like this:
(25×100%) + (25×1%) + (25×77%) + (25×1%) = 44.75
This then gets rounded up to 45.
Now you can set up your SmartLists and Action Funnels to trigger based on a users Action Score.
A higher Action Score means an overall higher engagement.
If you have any questions about this, please contact our support team by emailing firstname.lastname@example.org or by clicking the support icon in the bottom right-hand corner of this page.